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Description:
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This week's guest is Michael Yormark, president of Roc Nation Sports International, the man taking Jay-Z's talent-led vision to the global sports industry. In an in-depth interview with Tom Bassam, Yormark explains how he left the US with suitcase five years ago before going on to create a global sports agency with the likes of Vinicius Junior and Siya Kolisi on its books.
Talking points:
- How Roc Nation signs and serves modern athletes
- Yormark's view on the changing landscape of athlete marketing
- Reflections on five years of Roc Nation Sports International
- The vision for Vinicius Junior
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