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Home > SportsPro Podcast > Castore founder Tom Beahon on the journey from challenger brand to trying to become the next Nike
Podcast: SportsPro Podcast
Episode:

Castore founder Tom Beahon on the journey from challenger brand to trying to become the next Nike
Category: Sports & Recreation
Duration: 00:56:03
Publish Date: 2024-01-25 06:00:00
Description:

Since being founded in 2016, UK-based Castore has come from nowhere to establish itself as one of the most eye-catching brands in sportswear. Brothers Tom and Phil Beahon have overseen a rise that has seen the company go from handing out apparel outside gyms to having some of the biggest names in sports wearing Castore kit. Here, Tom Beahon makes a return to the SportsPro Podcast to tell George Breare and Tom Bassam about the next stage for Castore, as well as discuss some of the challenges of growing a £1bn company amid the intense pressure of the sportswear business.
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