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Home > SportsPro Podcast > Rebranding an icon: The birth of EA Sports FC from the ashes of FIFA
Podcast: SportsPro Podcast
Episode:

Rebranding an icon: The birth of EA Sports FC from the ashes of FIFA
Category: Sports & Recreation
Duration: 00:33:43
Publish Date: 2023-11-28 06:32:54
Description:

How do take a 30 year old brand and relaunch it with a new name? David Jackson, EA Sports' vice president of brand, takes SportsPro technology editor Steve McCaskill on the gaming giant's journey through the launch of EA Sports FC and the plans for the soccer title going forward.
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