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	Podcast:		SportsPro Podcast
	Episode:		13: Podcast \| Measuring the moments that matter with MindProber
	Category:		Sports & Recreation
	Duration:		00:50:21
	Publish Date:		2023-01-31 06:00:00
	Description:		Sport has a unique ability to trigger emotional extremes. Meet the company seeking to measure them. SportsPro’s George Breare is joined by Pedro Almeida, co-founder and chief executive of MindProber, to explore the Portuguese company’s vision to quantify and explore our emotional response to sporting events. From charting the company’s beginnings in a laboratory to working with some of the largest broadcasters, brands and sports properties, the conversation covers: The role physiological data plays in evaluating sporting events and audience engagement How Mindprober’s ‘galvanic skin response’ technology is optimising multi-frame broadcast sports such as golf and motorsport Why emotional response is playing an increasing role in sports sponsorship evaluation
	Total Play:		0