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New Zealand’s premium food & fibre products are at growing rise of being counterfeit in our export markets - i.e. Chinese duck sold as NZ lamb.
And with the spotlight on food safety and transparency, I can’t help but feel that we are dragging the chain on blockchain technologies that can secure our intellectual property & brand.
In fear of New Zealand being left behind, Sarah discusses with former Auckland University head of commercial law and blockchain expert, Alex Sim, about how blockchain is currently successfully being used around the world to ensure supply chain integrity and what New Zealand needs to do to up its game. |
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