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Home > Sarahs Country > How NZ needs to position it's story to the 'green purse' of the Whole Foods Market's female consumer with Lisa Mabe-Konstantopoulos
Podcast: Sarahs Country
Episode:

How NZ needs to position it's story to the 'green purse' of the Whole Foods Market's female consumer with Lisa Mabe-Konstantopoulos
Category: Science & Medicine
Duration: 00:28:51
Publish Date: 2020-02-27 22:27:00
Description:

New Zealand companies such as Aitkins Ranch, Taylor Pass Honey & Beef + Lamb NZ are getting deep into the minds of their ideal US consumer who shops with a green purse in WholeFoods stores across America.

Lisa Mabe-Konstantopoulos is a shopper researcher and public relations practitioner based in Washington DC working with New Zealand exporters because she just LOVE's all things NZ & AUS because I believe they produce BETTER products than what we have here in America.

Sarah uncovers what New Zealand's biggest challenges and opportunities are to successfully build our food & beverage products brand awareness for a little unknown country selling into a market that is pushing 'local US is best' messages to their shoppers.

For more information visit: https://www.greenpursepr.com/
Total Play: 0