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Home > Sarahs Country > We need to sell more than our 'nature' story into the EU with Rebecca Smith
Podcast: Sarahs Country
Episode:

We need to sell more than our 'nature' story into the EU with Rebecca Smith
Category: Science & Medicine
Duration: 00:19:07
Publish Date: 2020-03-20 00:21:16
Description:

When you have a market such as Germany that pride themselves on being the most environmentally conscious consumers in the world, we need to bring more than the 'clean green' to the table, says NZ Story director, Rebecca Smith.

Our laid back lifestyle that is one of being active in nature and the freedom our children have to play are aspects that are more far reaching to build on the German's perceptions of New Zealand.

This week NZ Story, funded by NZ Trade & Enterprise, MBIE & other organisations released their Germany perception research.

Sarah discusses with Rebecca about her learnings about treating every trading partner differently when marketing our product to them.

Sarah also takes up the opportunity to ask Rebecca about how marketing will fix the record low strong wool prices with her role as Chair of Wools of New Zealand.

For more information visit : www.nzstory.co.nz
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