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Home > Rogue Creators > Creative That Actually Works for Your Advertising w/ Nathan Otwell of Shopanova
Podcast: Rogue Creators
Episode:

Creative That Actually Works for Your Advertising w/ Nathan Otwell of Shopanova
Category: Business
Duration: 00:35:18
Publish Date: 2020-01-09 11:00:00
Description:

GoRogue Podcast 

Host: Bryan Fittin & Loren Lewis Guest: Nathan Otwell 

On this episode Bryan and Loren are joined once again by Nathan Otwell of Shopanova, and they discuss the creative/content around a Facebook ad. 

[00:01:14] - Nathan’s background
[00:04:25] - What are you obsessed with this week? 

Nathan - Chief Marketing Officer role at Shopanova 
Loren - The Witcher
Bryan - The Witcher 

[00:09:10] - Facebook ad creation
[00:11:19] - What creative aspects work?
[00:19:49] - With ads, how do you battle emotions and loss aversion?
[00:27:12] - Conversion of simplistic ads vs over produced
[00:31:35] - Rapid Fire Questions 

Quotes from the Episode: 

“Never assume anything and always test everything.” [00:09:31] 

“When it comes to videos...always try to educate, always try to engage..” [00:14:33] 

“People resist buying your product because they’re scared of losing money which is rooted deeply in a psychological phenomena known as loss aversion. [00:18:52] 

“90% of all snap judgements that we make about products can be traced back to color.” [00:22:50] 

Links: 

Shopanova - https://shopanova.com 


Social Media: 

Bryan Fittin https://www.instagram.com/heybryanhey/
Loren Lewis https://www.instagram.com/thislovelylewislife/
Nathan Otwell https://www.instagram.com/theangrymarketer/
Total Play: 0