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Ready to travel down under for some plant-powered rock? Today, we introduce you to Keith Jeffrey and his band, Atlas Genius! Not only do they create incredible music, but they also embrace a plant-based lifestyle while touring the world. In this episode, we dive into: - Why three Aussie brothers ditched meat for veganism
- Their favorite plant-based eats on the road
- How their lifestyle influences their music & ethics
The world needs more broc and rock stars like Keith Jeffrey who aren't afraid to amplify their ethics and their music. It’s a conversation about passion, purpose, and making choices that align with who you are. (Plus, stick around till the end—we’re playing one of my favorite Atlas Genius tracks!) Episode Webpage Watch the Episode on YouTube SPECIAL Food Promo for Podcast Listeners Only! Use code: podcast10 to receive 10% off food orders at plantstrong.com Upcoming Events: Join us for our 2025 Plantstrong Retreat in Black Mountain, NC - Nov 9-14, 2025: https://plantstrong.com/pages/black-mountain-retreat Let Us Help Your PLANTSTRONG Journey Use Code: KALE20 for $20 off Annual Subscription at https://home.mealplanner.plantstrong.com/ COMPLEMENT: Use code PLANTSTRONG for 30% off at https://lovecomplement.com/pages/plantstrong-special-offer Leave Us a Voicemail Question Leave us a voicemail: https://www.speakpipe.com/plantstrong Follow PLANTSTRONG and Rip Esselstyn https://plantstrongfoods.com/ https://www.facebook.com/GoPlantstrong https://www.instagram.com/goplantstrong/ https://www.instagram.com/ripesselstyn/
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