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Home > Osteobizness > The 5 E's of your Easy Marketing Plan


	Podcast:		Osteobizness
	Episode:		The 5 E's of your Easy Marketing Plan
	Category:		Business
	Duration:		00:31:11
	Publish Date:		2022-02-06 00:00:00
	Description:		In today’s episode of the Osteobizness podcast Gilly shares with you an easy to follow step-by-step marketing to help you attract more clinic and get more customers. Learn how to use social media to your advantage by building your brand, engaging with your community and educating your audience. Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat KEY TAKEAWAYS People need to know you exist, they need to know who you are, they need to know where you are, they need to know how you help them and they need to like you. Be consistent and persistent with your marketing and aim for engagement because when people interact and remember your content they will feel emotion. Your marketing needs to be educational and to inform your community about what you do. Make the complex simple and educate your audience about how your expertise can be the solution to their pain. Engaging posts will grow your following because social algorithms push posts that spark engagement. Sharing and showcasing examples of your work, client success stories and how you have helps people will help to show your value to your community. Customer testimonials will resonate with your audience and help to build your credibility and expand your client base. BEST MOMENTS “Social media marketing is your best chance to attract more patients towards your practice” “Make the complex, simple, teach us some things about the body and how we can look after ourselves.” “Posting questions and polls on social media will spark engagement” “Don't be afraid to ask for testimonials” VALUABLE RESOURCES The Osteobiz mastermind www.osteobiz.as.me/consultation www.osteobiz.com CONTACT METHOD https://www.instagram.com/gillywoodhouse/ gilly@osteobiz.com https://business.facebook.com/Osteobiz/ ABOUT THE HOST Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners. Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more. ABOUT THE GUEST Born and raised in New York City, Jody Jakob finished university in the United States and went to London, U.K. to study at the British School of Osteopathy. For 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral". More than 40.000 patients treated over the years make an impressive curriculum of experience and success. After moving to Portugal Jody immediately set up practice at the Estoril Sol Hotel, and started to attend patients. Over the past 10 tears, Jody has tutored and mentored many young Osteopathy students and lectured and promoted workshops for both Osteopaths and other health care providers. See omnystudio.com/listener for privacy information.
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