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In this episode of Osteobizness, the roles are reversed as we get to hear Gilly be interviewed by Tracy Cartland-Wright of the Sweat Grit & Hustle Podcast!,
Join the discussion on how to balance business and family life, and how you can overcome adversity to start again and make something better. Do you think you can sweat, grit, and hustle your way into finding the right gaps in the market?
KEY TAKEAWAYS
- Gilly’s first solo business was making ready meals for parents at her children’s international school in Athens. She saw that a lot of the parents weren’t home cooks and knew there was a demand that she could fill.
- After finding out her son had to have a heart transplant, Gilly had to drop her business abroad and return to the UK. Through her son's treatment she started taking him to an osteopath who’s work really helped him.
- You don’t know what’s going to happen tomorrow. Your business could end because of some completely unforeseen circumstance. When that happens you have to put your head down and do what you need to do. There will be more business opportunities in the future.
- Gilly then saw another gap in the market as she found out that the osteopaths she was working with had no idea about marketing and were finding it hard to get new clients in the door.
- In the health and wellness industry the point is to make your client better, and when they’re better they won’t need your services anymore. So the marketing side is incredibly important to the sustainability of that business.
BEST MOMENTS
‘I thought I could just jump back on the tube and go to work’
‘People would be buying jewellery off my body basically’
‘You could see it as being stuck on the bus, or you could see it as a private chauffeur’
VALUABLE RESOURCES The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/ gilly@osteobiz.com https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more. See omnystudio.com/listener for privacy information. |