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OpenAI's announcement last month that it planned to test ads in ChatGPT has raised concerns about what the commercialisation of chatbots could mean for users' privacy. The ads will be trialed first in the US, and OpenAI says they would only be for users of its free, rather than premium or business, ChatGPT accounts. The decision means ChatGPT is the first AI product to take the plunge into advertising - will others follow? OpenAI says ads won't influence the answers ChatGPT gives and they'll be clearly labelled - but these are voluntary safeguards. To discuss the changes - and the implications - Kathryn is joined by Raffaele Ciriello, Senior Lecturer in Business Information Systems at the University of Sydney. |
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