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	Podcast:		Nine To Noon
	Episode:		Computational creativity: AI's impact on advertising and creative industries
	Category:		News & Politics
	Duration:		00:14:42
	Publish Date:		2023-05-30 21:30:00
	Description:		The emergence of AI will inevitably change creative industries, but is yet to really impress, according to a new survey. AUT researchers asked five New Zealand-based advertising agencies to consider the impact of AI-generated images on their creative processes. Focus groups from large and boutique ad agencies were shown AI-created 'blended' animal images created from text prompts, for a VW ad campaign called "small but ferocious". They were asked to consider AI's impact on aesthetics, the creative practice, and the relative merits of human vs machine capabilities. The response was a mixture of excitement and concern. Senior Digital Media and Communication lecturer at Auckland University of Technology, Justin Matthews, who is leading the research speaks with Kathryn.
	Total Play:		0