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Home > NZ Guide to Financial Freedom > The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer
Podcast: NZ Guide to Financial Freedom
Episode:

The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

Category: Business
Duration: 00:48:52
Publish Date: 2025-01-09 17:30:00
Description:

Greg Kramer is the Creative Director of https://www.partisanadvertising.co.nz/


Chapters


00:00 The Genesis of a Designer's Journey

03:08 The Evolution of Graphic Design

06:14 Understanding Logos and Branding

09:06 The Nature of Creativity and Critique

12:11 The Value of Experience in Design

15:26 Pricing and Perception in Design

18:26 Client Relationships and Expectations

23:07 The Value of Creative Work

25:20 Navigating Client Relationships

29:47 Perceptions of Value in Design

33:19 Defining High-Value Services

37:12 The Role of Project Management in Design

40:07 The Importance of Branding

46:20 Staying Inspired in Creative Work


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