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Home > NZ Guide to Financial Freedom > From Zero to Hero: Alex Redford's Performance Marketing Secrets
Podcast: NZ Guide to Financial Freedom
Episode:

From Zero to Hero: Alex Redford's Performance Marketing Secrets
Category: Business
Duration: 01:04:50
Publish Date: 2023-06-15 18:30:39
Description: In this episode of NZ Business Owners, host Ryan J Melton sits down with Alex Redford, an accomplished executive with extensive experience in digital marketing and advertising. With a strong background in strategy, transformation, programmatic advertising, and performance media, Alex has played a pivotal role in the growth and development of iProspect New Zealand and Amnet, Dentsu Aegis's Trading Desk. As the leader of a rapidly expanding team, Alex shares insights into his collaborative leadership style, navigating board-level stakeholders, and fostering the professional development of his team members. He emphasizes the importance of simplifying complex digital products and solutions to drive success in the fast-paced digital landscape. Join Ryan and Alex as they delve into the strategies behind iProspect's remarkable growth, transitioning from a three-person SEM team to becoming New Zealand's most recommended performance agency with a team of over 20 experts. Alex also highlights his role in shaping the strategic focus of key clients across the group, and his involvement as a founding member of DAN's Innovation Council, which aims to foster innovation within client relationships and internal processes throughout Australia and New Zealand. Whether you're a business owner, marketing professional, or simply curious about the ever-evolving world of digital marketing, this episode offers valuable insights from a seasoned industry leader. Tune in to gain practical knowledge and inspiration to drive your own digital transformation and performance marketing efforts. d3.co.nz
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