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Alison Savas is joined by digital advertising expert Ben Legg to discuss the digital advertising landscape, in particular how Meta (NASDAQ: FB) is positioned following the recent fall in its stock price.
Key discussion points include:
- 4:00: Overview of how online advertise works today.
- 7:30: The digital advertising landscape and why digital advertising as a percentage of GDP is expected to grow.
- 10:50: The rise of Tik Tok
- 12:00: Meta's advertising technology and why it’s seen as being superior
- 21:10: How Facebook is moving to maintain user engagement
- 28.30: Can Instagram become the world’s biggest fashion retailer?
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