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Home > Country Life > Jacob Smith - lacing up a future for NZ wool
Podcast: Country Life
Episode:

Jacob Smith - lacing up a future for NZ wool

Category: Society & Culture
Duration: 00:09:09
Publish Date: 2025-09-12 07:12:00
Description:

Meet Jacob Smith, the 21-year-old turning wool and veggie scraps into fashion-forward biodegradable shoelaces. It started as a university project and has turned into a commercial venture sourcing wool directly from New Zealand farmers and using vegetable-based dyes. With strong wool struggling to find a market, his mission is to add real value to the product.

You can find photos and read more about the stories in this episode on our webpage, here.

With thanks to:

  • Jacob Smith

Go to this episode on rnz.co.nz for more details

Total Play: 0

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