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Home > Checkpoint > Is it time to re-think scare tactics in advertising?
Podcast: Checkpoint
Episode:

Is it time to re-think scare tactics in advertising?
Category: News & Politics
Duration: 00:05:18
Publish Date: 2025-07-25 05:25:00
Description: Smoke-damaged lungs and graphic drink driving ads are scare tactics that have long been used by marketers to encourage us to make better choices - but one researcher says it's time to rethink that. Marketing Lecturer at University of Auckland, Dr. Saira Raza Khan spoke to Melissa Chan-Green.
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