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Description:
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Ever wonder what it really takes to build a viral brand and stay relevant in today’s fast-moving content world? In this episode, host Suneera Madhani sits down with Aleen Dreksler, Co-Founder and CEO of Betches Media, to talk about launching one of the internet’s most iconic brands, navigating creative burnout, and embracing the cringe in the name of growth. Aleen shares how she and her two best friends turned a scrappy anonymous blog into a media powerhouse, landing a book deal, building a loyal audience, and eventually exiting the company while staying on as CEO. From managing friendship dynamics in business to staying consistent with content creation, Aleen gets real about the highs, lows, and evolution of leading a brand through every season of life.
In this episode, you’ll learn: |
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