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Home > Business Is Boring > The first approach to fitness training designed for women and the menstrual cycle
Podcast: Business Is Boring
Episode:

The first approach to fitness training designed for women and the menstrual cycle
Category: Business
Duration: 00:54:24
Publish Date: 2024-08-12 17:00:00
Description:

Femmi is a coaching and fitness app challenging the outdated idea that periods limit performance. Their run training programmes and run club communities are designed to help solve the problem that sport training - like so many things - has been designed and built with the physiology of men in mind.

Femmi helps users train in a way that is mindful of the menstrual cycle; a pioneering approach currently followed by only 1% of the fitness industry. Along the way Lydia O’Donnell and her co-founder Esther Keown have built a devoted community and are employing a science-backed approach to help women move with confidence. To talk her journey from elite sport to founding a world-beating company, CEO Lydia O’Donnell joins the pod.

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