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	Podcast:		Built to Sell Radio
	Episode:		Ep 442 Matt Dixon on Teaching Your Employees to Sell
	Category:		Business
	Duration:		00:55:25
	Publish Date:		2024-05-17 05:00:00
	Description:		This episode of Built to Sell Radio features Matt Dixon, author of the global bestseller, The Challenger Sale. Dixon is widely recognized as a leading authority in sales and customer experience. Traditional sales approaches rely, often heavily, on star performers or "rainmakers" - those rare salespeople who consistently bring in a large volume of business through their charisma, extensive networks, and individual skills. Dixon highlights the challenges that arise in this model when companies try to scale. Instead, he emphasizes an approach he calls, "The Activator Way," which encourages focus on business development, connection and collaboration.
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