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Home > Built to Sell Radio > Ep 246 Ashok Vasudevan - Exit Like a Tycoon Without Losing Your Soul
Podcast: Built to Sell Radio
Episode:

Ep 246 Ashok Vasudevan - Exit Like a Tycoon Without Losing Your Soul
Category: Business
Duration: 01:25:58
Publish Date: 2020-07-24 14:23:13
Description:

In 1995, with just $5,000 in start-up capital, Ashok Vasudevan launched Tasty Bite offering ready-to-eat Indian entrees to American consumers.

Twenty-five years later, Tasty Bite is America's largest brand of prepared Indian food sold everywhere, from Walmart to Whole Foods. In 2017, Vasudevan announced he had sold the company to Mars, which has a portfolio of beloved brands including everything from Uncle Ben's to Skittles.
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