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Find out how Kayla Jans uses Instagram to get her Eyebrow Microblading business booked out 6 months in advance! Kayla doesn't even have a website yet and is booked out due to the demand she has created from her Instagram account @baybrows. Kayla shares her tips for what makes a successful service-based business Instagram account. Show Notes: [1.24] When did Kayla start Bay Brows Instagram account [2.36] Why we use Kayla's account as a great example of how to use Instagram for a service-based business [4.08] The importance of having clear and honest images to showcase your service business [4.33] How you can use images of your clients on social media [6.00] How you can use Instagram for 'social proofing' for your business [6.15] How to use influencers for a service-based business [7.15] The importance of using Influencers early on in your business [7.59] How to pick the right influencer when you're getting started [8.32] What equipment Kayla uses to create content and the key things she makes sure she's doing to make sure her content is high quality and clear [10.08] Photos vs Video and Kayla's thoughts on both [11.38] How to effectively use story highlights for your business [14.58] Kayla's advice for service/beauty brands for how to successfully use Instagram [16.33] How you can find/make content for a service based product [17.51] What mistakes does Kayla see businesses making on Instagram [19.24] Why and how did Kaya start her business and the part 'Landmark' played in it [21.02] How to transition into self-employment [22.40] The realities of being self-employed [24.33] Where Kayla gets motivation and inspiration from now [26.15] How you can create your perfect eyebrow Find Kayla at @baybrows Find Tash and Viv at @acethegrampodcast Tash- @tastefullytash Viv- @vivconway_ |