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Home > Ace The Gram > #3: The key changes on Instagram in 2019 + what to expect in 2020!
Podcast: Ace The Gram
Episode:

#3: The key changes on Instagram in 2019 + what to expect in 2020!
Category: Business
Duration: 00:32:17
Publish Date: 2019-12-02 03:37:50
Description: Viv starts by talking about her snack choices   This episode goes over:  
  • The key changes Instagram has had over the past year.
  • What we think Instagram will do in the future
  • The actions you can take to make sure you’re relevant on Instagram in 2019/2020
  These include:  
  • The changes in user behaviour (likes, engagement)
  • Figuring out your intention
  • Influencer marketing - what you should focus on for a successful campaign
  • The removal of likes and what that means for creators/brands
  • The resources you can rely on now for your Instagram marketing
  • Instagram Stories - why they should be your key focus
  • AIMS Games - a case study from Ace the Gram. Why profile views show more than followers
  • The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour
  • 70% of people look up a brand or service on Instagram before purchase
  • Story views - instant feedback for brands
  • Never before have we had such little difference between our brands and our customers

Key Messages from this episode:

1. Why the removal of likes is an opportunity and a positive change

2. The increase in lurking behaviour - the drop in engagement does not reflect how powerful Instagram as a marketing platform is (don't be discouraged)

3. Make storying the key focus of your Instagram strategy

 
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