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Today we deep dive on the following predictions: - Influencer marketing will continue to grow but will need to become more dynamic to be successful. Gone are the days of a flat lay sponsored post converting
- Short videos will become more popular
- Grid posting will decrease - story posting will increase
- Shoppable feeds will become more sophisticated and more popular to shop on
- TikTok style feeds will increase in popularity - the rise of the TikTok influencer
- Brand voice and style will become more important - what distinguishes your content from your competitors??
- Captions + social good/society relevance will be more important to your Instagram strategy
- AR (augmented reality) will become more important (AR creators who make filters etc)
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