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Did you know that 54% of podcasts listeners say that they’re more likely to consider the brands they hear advertised on podcasts? Knowing that podcasts advertising can be as little as 10-50 bucks per show with additional premium fees for shows of high listenership, this made me realize that there’s a lot of money in Podcasting! Podcasts are a very powerful medium that people will engage for hours at a time — uninterrupted — which means people trust the information they’re getting from the show hosts… including your ad. I wanted to learn more about the topic and that’s why I asked Benjamin Shapiro, a podcast advertising expert, to give you a crash course on podcast ads. And if you follow my podcast, you know I’m big on facts and stats to back up what I’m teaching. The good news is, Benjamin follows the same principle and he shares a treasure trove of useful statistics and tactics to get you revved up for your next podcast ad campaign. So if you’ve ever wondered… |