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“What the hell do I write about in my e-mail marketing?” That’s the topic that my (returning) podcast guest, Jules Dan, covers today. It’s a broad topic, so let me explain. Jules is an E-mail Copywriter and last time we spoke on the podcast about the power of storytelling for your sales message. This time Jules gives you a complete breakdown of the strategy behind a high converting e-mail marketing series. His idea for this podcast came about when he noticed 5 big e-mail marketing mistakes a lot of small business owners made in their e-mails after he opted-in to over 50 lists. And today, Jules clears up those 5 big e-mail mistakes for you. The best part is you’ll hear the e-mail secrets he uses in client projects to help you… |