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Home > The POPCAST with Dan POP > Episode 11 - Jim Walker (Cockroach Labs) Being Genuine in Tech Marketing


	Podcast:		The POPCAST with Dan POP
	Episode:		Episode 11 - Jim Walker (Cockroach Labs) Being Genuine in Tech Marketing
	Category:		Technology
	Duration:		00:40:56
	Publish Date:		2020-05-06 12:30:01
	Description:		Jim Walker is the Vice President Product Marketing at Cockroach Labs and knows many things; People, Marketing, Tech. Jim is an original thinker in a sea of mediocre. We discuss his career which is a who's who in the tech world along with the art of Marketing from product to events. We cover his tech beginnings and how it shaped his unique voice and eventual way he helps to market product. We discuss Cockroach's absolutely wonderful and truly inventive badge scan program . Timeline/Topics: 0:00 POP Apologizes for the Audio 0:51 - Intro to Jim Walker 1:30 - What Product Marketing means to Jim Walker 2:50 - Jim's beginnings in Tech 6:34 - Progression into Technical marketing after being a developer 9:08 - Techniques Jim uses to be genuine in tech marketing 9:35 - Kubernetes the first time he heard it 11:43 - CoreOS or Hashicorp decision 14:34 - Jim discusses CoreOS as a company/Marketing 16:25 - Marketing new tech (for example Kubernetes) 19:23 - Cockroach Labs - why Jim went there, and the product itself 25:05 - Events (Escape/19 and Tectonic in the past) 32:12 - Women who code tradeshow program at CockroachLabs 37:12 - Work you are most proud of? Links from the episode: Jim's take on the definition of product marketing: https://www.linkedin.com/pulse/one-definition-product-marketing-jim-walker%2F Escape/19 Talks (video) : https://www.cockroachlabs.com/escape19-conference-talks Check out Cockroach Labs: https://www.cockroachlabs.com/product and Kelsey's quote about it : https://twitter.com/kelseyhightower/status/1065643109269233665?s=20 Get virtual scanned and Cockroach will Donate to Women who Code: https://www.cockroachlabs.com/blog/virtual-badge-scan-for-women-who-code/ POP would like to thank all the marketing teams out there and specifically the ones he's worked with over the years. Advent, HPE, and now at Sysdig. without you all we all are nothing!
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