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Podcast: Shifter
Episode:

Corporate Innovation Basics with Dan Toma
Category: Business
Duration: 00:55:21
Publish Date: 2018-10-25 13:00:11
Description:

Dan Toma is an expert on corporate innovation and he is the co/author of "The Corporate Startup". But most importantly he will be speaking at The Shift conference, in Oslo, November 14th.


Some of the topics we cover:


  • What is corporate innovation, and why it is so hard.
  • What are the essential steps to be able to innovate substantially
  • What are the mistakes most companies are doing when trying to innovate
  • Innovation Theatre and lipstick
  • Innovation Accounting: How to measure innovation?


In studio:

Dan Toma, Author and consultant.

Lucas Weldeghebriel, journalist and founder of Shifter


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