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Home > Shifter > HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy
Podcast: Shifter
Episode:

HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy
Category: Business
Duration: 00:51:24
Publish Date: 2019-10-25 02:59:31
Description:

Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.

He is also a key note speakers at The Shift, November 7th in Oslo.


In this episode we will discuss:

 

·        Traffic vs customers

·        What great marketers do

·        What does a good customer acquisition strategy look like?

·        Where companies go wrong

·        Tactic fatigue

·        The importance of data, metrics and attribution

·        How to measure “brand marketing”?

·        Lots of examples

·        Much more

 

Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.


Get your ticket her!


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