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We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.
In this episode we talk about: - How AI is disrupting the traditional search model.
- Why brands need to adapt to new consumer search behaviors
- How investing in content can improve marketing effectiveness
- And why the role of creative direction will become more important than ever
Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND
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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.
Sign up for our newsletter: www.scandinavianmind.com/newsletters
Connect with our agency: www.scandinavianmind.com/agency
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