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In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world.
We talk about: - How technological and generational shifts have made the dominant marketing funnel redundant
- How to overcome the barrier of algorithms
- Why you should treat content formats as core brand resources
- Plus, we look at best practices from the fashion and tech industries
Hosts: Konrad Olsson, Editor-in-Chief Erik Olofsson Haavikko, Creative director,,
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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.
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