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Home > Scandinavian MIND > Inside the H&M transformation (with Jörgen Andersson and Linn af Klint Kansmark)
Podcast: Scandinavian MIND
Episode:

Inside the H&M transformation (with Jörgen Andersson and Linn af Klint Kansmark)
Category: Technology
Duration: 00:51:17
Publish Date: 2024-11-15 11:42:20
Description:

We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.


In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go


We also talk about 

  • The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.
  • The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations
  • The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them


Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND



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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 


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