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How do you decide which shoes to buy? Would you even know if it wasn’t for Mark Zuckerberg's hyper targeted Facebook and Instagram advertising? According to a former student of Victoria University lecturer Michael Daubs the answer is no. That might seem insane, but is she unique or just honest?
On this week's episode we explore how Instagram is changing the way we shop. Specifically, we’re on a quest to find out how it convinced Sophie Richardson – one half of ‘Consume This’ – to sign up for a subscription worm farm. How was she targeted, and how did Instagram know exactly what she wanted, even before she did?
Huge thanks to this week's guests Mr. Worm Farm A.K.A. Leo Murray and Victoria University Of Wellington professor Michael Daubs. You can get in touch via Podcasts@consumer.org.nz. For updates follow us on Facebook, Instagram or sign up to our mailing list here.
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