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	Podcast:		CEO Perspectives
	Episode:		Marketing Through a Downturn
	Category:		Business
	Duration:		00:31:29
	Publish Date:		2023-02-06 15:13:00
	Description:		Will 2023 be the Year of the Marketer? With a recession in the forecast and inflation still near multi-decade highs, brands will need to sharpen their edge to compete for consumers’ limited spending power as they seek to economize. In this episode of CEO Perspectives, Steve Odland, President and CEO of The Conference Board, sits down with Ivan Pollard, Leader of The Conference Board Marketing & Communications Center, to discuss the challenges of marketing in a downturn. Tune in to find out: How will the economic slowdown affect marketing? What have we learned from previous slowdowns that the marketers of today could use? What steps should marketers be taking now to ensure growth during recession? How can a “growth officer” mindset help to deliver against enhanced revenue expectations? How should companies adjust Marketing and Communications investments going into recession?
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