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	Podcast:		CEO Perspectives
	Episode:		Repositioning of the Marketing Profession
	Category:		Business
	Duration:		00:30:45
	Publish Date:		2022-07-25 20:47:56
	Description:		In this episode of CEO Perspectives, The Conference Board President and CEO Steve Odland sits down with Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board, and former Chief Marketing Officer at General Mills. Odland and Pollard discuss the business function that has arguably changed more than any other in the 21st century: marketing. Tune in to find out: How marketing has evolved over the last 30 years vs. marketing’s tactical world today How the best companies leverage their marketing talent —internally and externally What CMOs need from CEOs today—and vice versa
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