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We kick off this series by talking to Mirko Holzer, one of the acknowledged leaders in marketing operations, to get an overview of why this area of marketing is gaining so much attention and traction in global marketing organizations. In thisĀ episode, Mirko shares why there has never been a better time to be in marketing and how marketing operations tools be critical enablers to courageous marketeers' success. Mirko Holzer is CEO of BrandMaker, since founding BrandMaker in 2008, the company has become a leading provider of marketing process optimization, a fact validated in reports from prominent industry analysts, including Forrester and Gartner. www.brandmaker.com |