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Home > BrandMaker Podcast > Optimizing Commercial & Marketing Operations: Going global with IKEA
Podcast: BrandMaker Podcast
Episode:

Optimizing Commercial & Marketing Operations: Going global with IKEA
Category: Business
Duration: 00:15:26
Publish Date: 2021-04-06 07:37:27
Description:

In the third episode in the Brandmaker series, we find out more about how IKEA, the world’s largest furniture retailer digitized its marketing operations.  Ed Martin, Senior Product/Engineering Manager for Strategy and Business Planning group at IKEA, based in Malmo, explains more. www.brandmaker.com,
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