Search

Home > The Scale Lab > Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital
Podcast: The Scale Lab
Episode:

Episode #9: How Joelle Frijters brought transparency into the advertising space with Improve Digital
Category: Business
Duration: 00:56:12
Publish Date: 2021-06-15 08:00:00
Description:

In this episode, Joëlle Frijters - cofounder of Improve Digital - uncovers the important moments of her entrepreneurial journey: from bootstrapping until €80 million in revenue to selling 85% shares of Improve Digital to Swisscom in 2016. Joëlle further outlines the challenges & opportunities she faced as a female entrepreneur: raising first VC funding, attracting unconventional talent, and discovering the right market to expand to.
Total Play: 0