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Home > Lean Startup > Convince Colleagues To Use Lean Startup: The Stealth Approach | Blair Beverly
Podcast: Lean Startup
Episode:

Convince Colleagues To Use Lean Startup: The Stealth Approach | Blair Beverly
Category: Technology
Duration: 00:12:43
Publish Date: 2015-01-21 02:34:13
Description: When a team at Google felt uncertain about which pieces of their work drove real value for customers and had an impact on the bottom line, Blair Beverly, a Manager in Google AdSense, suggested they try Lean Startup methods. He explains how he’s working to win over colleagues and management, using a counter-intuitive process to adopt the ideas.
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