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Home > Chasing Excellence > #071: The Theoretical Development of a Business
Podcast: Chasing Excellence
Episode:

#071: The Theoretical Development of a Business

Category: Health
Duration: 01:07:18
Publish Date: 2019-05-06 10:00:00
Description:

We’re walking through the framework I’ve developed for building CrossFit New England, which has five areas of focus: Culture, Product, Marketing, Management, and Systems.


Show Notes:

02:41 - Culture

12:15 - The value of core values

17:31 - More on Patrick Lencioni

17:39 - More on Gino Wickman

20:58 - Product

24:26 - How CFNE starts a workout

29:02 - What our product is “Coaching CrossFit”

32:30 - The difference between a service and product

34:43 - Marketing

36:31 - The marketing hourglass

46:06 - Management

46:47 - Episode on Leadership here

50:49 - CVS

54:01 - The Eisenhower Matrix

58:59 - Systems

01:03:14 - Why you should become a critic of businesses you frequent


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Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.

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