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	Podcast:		Your Creative Start
	Episode:		Creating content that sells with Mel Carrero from Spell and The Gypsy Collective \| Part Two
	Category:		Business
	Duration:		01:09:49
	Publish Date:		2019-05-13 09:00:00
	Description:		Welcome to Episode 42 and Part Two of my conversation with Mel Carrero. For those of you who don’t know Mel, she is the PR and Marketing Manager at Spell & The Gypsy Collective. She has the dream job, and it feeds her passion for creativity, photography, travel, music and fashion. But don’t let her dream job fool you – she is the hardest working woman I know. If you haven’t listened to Part One, otherwise Part Two might not make sense! Working for one of the most successful fashion brands in Australia is no easy feat; it requires a lot of creativity, energy and strategic thinking. And after I saw her speak at a League of Extraordinary Women event in Brisbane a few months ago, I was very keen to get her on the show to find out more about this amazing woman. On today’s episode, Part Two, Mel and I chat about working with influencers and how that landscape is forever evolving, how Spell embraces influencers as part of their exclusive Spell family, sustainability and shaping the fashion industry for the better, the evolution of Byron’s culture, and lots lots more. www.yourcreativestart.com/podcast www.yourcreativestart.com/donate www.instagram.com/yourcreativestart www.spelldesigns.com www.instagram.com/melcarrero_ www.instagram.com/spell
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