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I want to create content that brings in leads, not crickets - what am I missing? Today Vince shines a spotlight on coaching client Brooklyn Lipke, a hormone specialist who’s generating 500+ organic leads with a single cookie recipe video - no ad spend required. Brooklyn, who grew her business to $20K months in her early twenties, showcases how a fun, authentic voice combined with expert positioning can outperform high-production content. Vince dissects one of her standout posts to extract the exact framework that drives her content’s success. You’ll learn why counterintuitive marketing, personal storytelling, and clear messaging to a niche audience are Brooklyn’s superpowers, and how you can model them for your brand. Plus, Vince shares a five-part framework to assess your last few posts and level up your content creation game. Listen now and start turning likes into leads! In this episode: 0:00 Intro 1:06 Brooklyn hits $20K/months with organic content 1:46 Counterintuitive marketing 3:53 Importance of filming in comfortable spaces 4:36 Simple post, 500 leads 6:00 5 things that make this content work 9:26 How to audit your content this week Mentioned: Brooklyn's Post: https://www.instagram.com/p/DK2XM8YuGSa/ --- ⏯️ Learn How to Achieve Freedom From Fitness on My YouTube Channel: https://www.youtube.com/vincedelmonte Get Coached to Start, Grow or Scale Your Fitness Biz: https://fbfitpro.com/12-weeks |