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	Podcast:		The Venture
	Episode:		Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai
	Category:		Business
	Duration:		00:34:43
	Publish Date:		2021-06-27 11:00:00
	Description:		Read more > Listen to the podcast (duration: 34:42) > In this episode of The Venture, we discuss the importance of a programmatic approach to acquiring and scaling brands, and the multiple advantages of business-building on the world’s largest e- commerce platform–Amazon. JJ Chai, CEO and cofounder of Rainforest, a Singapore-based, e-commerce brand aggregator, shares how his previous start-up experience helps him identify, acquire, and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace. See www.mckinsey.com/privacy-policy for privacy information
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