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Home > The Unstoppable Entrepreneur Show > 1170. What’s Working Now to Sell Your Trust-Building Offers
Podcast: The Unstoppable Entrepreneur Show
Episode:

1170. What’s Working Now to Sell Your Trust-Building Offers
Category: Business
Duration: 00:18:47
Publish Date: 2025-09-22 09:12:00
Description:

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

  • Why trust-building offers actually make it easier to sell high-ticket.

  • How to turn your newsletter + email list into your #1 salesperson.

  • Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

  • How to use social media and one-word marketing to generate daily sales.

Timestamps

  • 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

  • 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

  • 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales. 

  • 8:46 – 10:30 Kelly’s 2026 plan

  • 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

  • 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

  • 19:21 – 22:15 The new LIGHT launch model

Resources:
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