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On this episode of The Kelly Roach Show, Kelly teaches you how to recession-proof your business by honing your expertise in the realm of social media. During times of economic downturn, it's crucial to have a strong presence on social media platforms like YouTube, TikTok, Twitter, Facebook, Instagram, and LinkedIn. However, more than just having a presence won't cut it - actively engaging with your audience and consistently producing high-quality content is necessary to drive profitable sales. By prioritizing your social media efforts, you can establish a loyal following and increase your chances of thriving even in the toughest times. It is important to focus on building a solid online presence to succeed in the ever-evolving business world. Also in this episode: - The worst time to start mastering social media is when you need to sell
- Four categories that contribute to the monetization of social media
- How salespeople can focus on increasing engagement and building strong relationships
- How to be a champion for your business
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