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Home > The How Things Grow Podcast > How to launch a long-form journalism publication in an era of diminishing attention spans - with Noah Rosenberg (CEO at Narratively)
Podcast: The How Things Grow Podcast
Episode:

How to launch a long-form journalism publication in an era of diminishing attention spans - with Noah Rosenberg (CEO at Narratively)
Category: Business
Duration: 00:52:10
Publish Date: 2019-12-12 05:00:00
Description:

My guest today is Noah Rosenberg, the founder and CEO of Narratively. Narratively is a publication that I’ve both written for - and have been very very impressed by for some of the pioneering work they’ve done. Narratively very much defined a niche for themselves in pioneering long-form human interest journalism in an age of diminishing attention spans. They not only continued to bring out original long-form stories - but also developed a unique monetization model of a content studio that has helped them thrive in an age when many journalism outlets are facing existential challenges. 

In this interview we dive into Noah’s journey from being a journalist to a journalism platform creator, talk about how he validated and launched Narratively, what drives audience growth for long-form articles, how Narratively’s unique monetization model has helped both keep it ad-free and allowed its writers to make good money. This interview presents lessons that apply for far beyond long-form journalism - and I’m excited to share this with you today.
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