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	Podcast:		The Cutting Room Floor
	Episode:		S3 EP6: Ubiquity vs. Exclusivity feat. Shira Carmi
	Category:		Arts
	Duration:		00:51:06
	Publish Date:		2021-03-10 12:41:03
	Description:		This a great episode for a young designers. I speak to Shira Carmi who is the former president of Mansur Gavriel and has since been named the CEO of Altuzarra. Shira is a business person; the kind that every design talent needs to know. She sits pole position between business and creativity with an understanding of how to service both sides. There's a lot a great business advice here. We talk about the challenge of over-distribution among e-commerce partners, why the CFDA/VOGUE/BARNEYS recipe doesn't guarantee a brand success and how true scarcity can help or hinder a brand depending on its authenticity. IG: @shirasuecarmi
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