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Home > SunCast > 911: Why Most C&I Solar Projects Don’t Succeed (It’s Not the Solar) | Aaron Wilson, Solar One
Podcast: SunCast
Episode:

911: Why Most C&I Solar Projects Don’t Succeed (It’s Not the Solar) | Aaron Wilson, Solar One
Category: Science & Medicine
Duration: 01:26:07
Publish Date: 2026-03-19 13:30:00
Description:

Most C&I solar projects don’t fall short because of the solar itself.

They struggle because deals aren’t structured correctly, markets are misunderstood, or developers take on opportunities that were never a fit to begin with.

In this episode of SunCast, Nico Johnson sits down with Aaron Wilson, co-founder and CEO of Solar One, to unpack what actually separates projects that get built and deliver long-term value - from the ones that stall, get delayed, or fail to meet expectations.

Aaron didn’t come up through traditional solar channels. He started in commodities - trading steel and silicon across Europe and China - before moving into development and building Solar One into a vertically integrated C&I solar company operating in markets like Long Island and Texas.

Along the way, he’s:

  1. Built projects in markets most developers overlooked
  2. Helped stand up hundreds of megawatts in Texas - before the market was ready
  3. Made deliberate decisions to walk away from residential solar
  4. And developed a disciplined approach to choosing markets, customers, and deals

In this conversation, we explore:
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