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Home > SunCast > 910: Clean Energy Is Winning on Cost — So Why Is It Losing the Narrative? | Sammy Roth
Podcast: SunCast
Episode:

910: Clean Energy Is Winning on Cost — So Why Is It Losing the Narrative? | Sammy Roth
Category: Science & Medicine
Duration: 00:24:21
Publish Date: 2026-03-17 14:15:00
Description:

Clean energy is winning on cost.

Solar and storage are cheaper than ever. Deployment is accelerating. The economics are undeniable.

So why does it still feel like the industry is losing the broader public narrative?

In this live conversation, Nico Johnson sits down with journalist Sammy Roth to explore the gap between technical success and cultural influence. After more than a decade covering energy and climate for the Los Angeles Times, Sammy now writes the independent newsletter Climate-Colored Goggles, where he examines how media, identity, and storytelling shape the energy transition.

Sammy argues that the challenge isn’t just policy or technology — it’s narrative. While clean energy has focused on cost curves and deployment, it has often underinvested in the cultural work required to build public trust, identity, and long-term support.

This conversation digs into what the industry gets wrong about communication, why reacting to politics is a losing strategy, and what it would actually take to win the long-term cultural battle.

And asking a bigger question: what if the clean energy industry is fighting the wrong battle?

Expect to learn:
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